Principles of AMP

• Support
• April 26, 2015
• Categories: AMP Project
• Tags: seo

These design principles are meant to guide the ongoing design and development of AMP:

• User Experience > Developer Experience > Ease of Implementation.
• Don’t design for a hypothetical faster future browser.
• Don’t break the web.
• Solve problems on the right layer.
• Only do things if they can be made fast.
• Prioritise things that improve the user experience – but compromise when needed.
• No whitelists.